| General Motors has recently hosted its sixth | | | | According to Mike Jackson, GM North America |
| annual "ten" pre-Oscar fashion event at | | | | Vice President, Marketing and Advertising, |
| Paramount Pictures in Hollywood with four new | | | | "Transformers' is a compelling project and |
| movie star guests namely Bumblebee (TM) , | | | | offers us a global platform for marketing GM |
| Autobot Jazz(R), Autobot Ratchet(R) and | | | | products and building brands. It represents |
| Ironhide(R) ---creations of DreamWorks | | | | the perfect intersection of entertainment, |
| Pictures and Paramount Pictures in | | | | marketing and design." |
| partnership with Hasbro's forthcoming July | | | | |
| 4th action-adventure release-Transformers | | | | But why feature GM vehicles in Transformers? |
| (TM) . | | | | Here's what Michael Bay, the film's Director |
| | | | has to say, "The first time I saw the new |
| Bumblebee is the Transformer character that | | | | Camaro, while touring the GM Design Center, I |
| changes from the classic Chevrolet Camaro and | | | | knew immediately that it would be a perfect |
| one of the main characters in the chronicle | | | | Bumblebee. It's got beautiful lines and a |
| of aliens who takes the mechanical forms when | | | | classic, timeless look. There were no other |
| they are on earth. The Autobot Jazz converts | | | | cars that came even close. I have has a great |
| from a Pontiac Solstice in a hardtop format | | | | working relationship with GM for many years |
| while Autobot Ratchet takes the form of a | | | | and am psyched to be working with them on |
| Hummer H2 that looks like a modified rescue | | | | Transformers." |
| vehicle. Ironhide transforms to a GMC TopKick | | | | |
| medium duty truck. All of these characters | | | | Gerry Rich, President of Worldwide Marketing |
| are casts of the live-action blockbuster | | | | at Paramount Pictures further added, "We are |
| "Transformers" which are to be shown this | | | | thrilled to be working with GM on this |
| summer specifically on July 4. | | | | incredible and action-packed film. Having |
| | | | integrated the cars as characters in the film |
| News about the roles that the GM vehicles | | | | is truly an innovative concept that will make |
| play in the movie has been spreading since | | | | the movie into an important event to remember |
| the preview of new Camaro was seen in | | | | as part of the celebration of the 4th of |
| Paramount's newest "Transformers" trailer | | | | July." |
| which started appearing in theaters last Dec. | | | | |
| 20, 2006. The movie trailer of the | | | | The movie Transformers (TM) did not only |
| "Transformers" in Yahoo has become one of the | | | | showcased remarkable GM designs but also |
| most-viewed trailers and contains pictures of | | | | displayed the unparalleled quality of GM |
| the GM vehicles that are included in the | | | | vehicles starting from its auto parts |
| movie such as the H2, Solstice and GMC | | | | components and accessories like its lines of |
| TopKick medium duty truck. | | | | GM bumper covers up to its matchless road |
| | | | performance. |