| General Motors has recently hosted its sixth | | | | According to Mike Jackson, GM North America |
| annual "ten" pre-Oscar fashion event at | | | | Vice President, Marketing and Advertising, |
| Paramount Pictures in Hollywood with four new | | | | "Transformers' is a compelling project and offers |
| movie star guests namely Bumblebee (TM) , | | | | us a global platform for marketing GM products |
| Autobot Jazz(R), Autobot Ratchet(R) and | | | | and building brands. It represents the perfect |
| Ironhide(R) ---creations of DreamWorks Pictures | | | | intersection of entertainment, marketing and |
| and Paramount Pictures in partnership with | | | | design." |
| Hasbro's forthcoming July 4th action-adventure | | | | But why feature GM vehicles in Transformers? |
| release-Transformers (TM) . | | | | Here's what Michael Bay, the film's Director has to |
| Bumblebee is the Transformer character that | | | | say, "The first time I saw the new Camaro, while |
| changes from the classic Chevrolet Camaro and | | | | touring the GM Design Center, I knew |
| one of the main characters in the chronicle of | | | | immediately that it would be a perfect Bumblebee. |
| aliens who takes the mechanical forms when they | | | | It's got beautiful lines and a classic, timeless look. |
| are on earth. The Autobot Jazz converts from a | | | | There were no other cars that came even close. |
| Pontiac Solstice in a hardtop format while Autobot | | | | I have has a great working relationship with GM |
| Ratchet takes the form of a Hummer H2 that | | | | for many years and am psyched to be working |
| looks like a modified rescue vehicle. Ironhide | | | | with them on Transformers." |
| transforms to a GMC TopKick medium duty | | | | Gerry Rich, President of Worldwide Marketing at |
| truck. All of these characters are casts of the | | | | Paramount Pictures further added, "We are thrilled |
| live-action blockbuster "Transformers" which are | | | | to be working with GM on this incredible and |
| to be shown this summer specifically on July 4. | | | | action-packed film. Having integrated the cars as |
| News about the roles that the GM vehicles play in | | | | characters in the film is truly an innovative |
| the movie has been spreading since the preview | | | | concept that will make the movie into an |
| of new Camaro was seen in Paramount's newest | | | | important event to remember as part of the |
| "Transformers" trailer which started appearing in | | | | celebration of the 4th of July." |
| theaters last Dec. 20, 2006. The movie trailer of | | | | The movie Transformers (TM) did not only |
| the "Transformers" in Yahoo has become one of | | | | showcased remarkable GM designs but also |
| the most-viewed trailers and contains pictures of | | | | displayed the unparalleled quality of GM vehicles |
| the GM vehicles that are included in the movie | | | | starting from its auto parts components and |
| such as the H2, Solstice and GMC TopKick | | | | accessories like its lines of GM bumper covers up |
| medium duty truck. | | | | to its matchless road performance. |