| General Motors has recently hosted its | | | | truck. |
| sixth annual "ten" pre-Oscar fashion | | | | According to Mike Jackson, GM North |
| event at Paramount Pictures in Hollywood | | | | America Vice President, Marketing and |
| with four new movie star guests namely | | | | Advertising, "Transformers' is a |
| Bumblebee (TM) , Autobot Jazz(R), | | | | compelling project and offers us a |
| Autobot Ratchet(R) and Ironhide(R) | | | | global platform for marketing GM |
| ---creations of DreamWorks Pictures and | | | | products and building brands. It |
| Paramount Pictures in partnership with | | | | represents the perfect intersection of |
| Hasbro's forthcoming July 4th | | | | entertainment, marketing and design." |
| action-adventure release-Transformers | | | | But why feature GM vehicles in |
| (TM) . | | | | Transformers? Here's what Michael Bay, |
| Bumblebee is the Transformer character | | | | the film's Director has to say, "The |
| that changes from the classic Chevrolet | | | | first time I saw the new Camaro, while |
| Camaro and one of the main characters in | | | | touring the GM Design Center, I knew |
| the chronicle of aliens who takes the | | | | immediately that it would be a perfect |
| mechanical forms when they are on earth. | | | | Bumblebee. It's got beautiful lines and |
| The Autobot Jazz converts from a Pontiac | | | | a classic, timeless look. There were no |
| Solstice in a hardtop format while | | | | other cars that came even close. I have |
| Autobot Ratchet takes the form of a | | | | has a great working relationship with GM |
| Hummer H2 that looks like a modified | | | | for many years and am psyched to be |
| rescue vehicle. Ironhide transforms to a | | | | working with them on Transformers." |
| GMC TopKick medium duty truck. All of | | | | Gerry Rich, President of Worldwide |
| these characters are casts of the | | | | Marketing at Paramount Pictures further |
| live-action blockbuster "Transformers" | | | | added, "We are thrilled to be working |
| which are to be shown this summer | | | | with GM on this incredible and |
| specifically on July 4. | | | | action-packed film. Having integrated |
| News about the roles that the GM | | | | the cars as characters in the film is |
| vehicles play in the movie has been | | | | truly an innovative concept that will |
| spreading since the preview of new | | | | make the movie into an important event |
| Camaro was seen in Paramount's newest | | | | to remember as part of the celebration |
| "Transformers" trailer which started | | | | of the 4th of July." |
| appearing in theaters last Dec. 20, | | | | The movie Transformers (TM) did not |
| 2006. The movie trailer of the | | | | only showcased remarkable GM designs but |
| "Transformers" in Yahoo has become one | | | | also displayed the unparalleled quality |
| of the most-viewed trailers and contains | | | | of GM vehicles starting from its auto |
| pictures of the GM vehicles that are | | | | parts components and accessories like |
| included in the movie such as the H2, | | | | its lines of GM bumper covers up to its |
| Solstice and GMC TopKick medium duty | | | | matchless road performance. |