| General Motors has recently hosted its
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| | According to Mike Jackson, GM North
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| sixth annual "ten" pre-Oscar fashion
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| | America Vice President, Marketing and
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| event at Paramount Pictures in Hollywood
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| | Advertising, "Transformers' is a
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| with four new movie star guests namely
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| | compelling project and offers us a global
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| Bumblebee (TM) , Autobot Jazz(R), Autobot
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| | platform for marketing GM products and
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| Ratchet(R) and Ironhide(R) ---creations
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| | building brands. It represents the
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| of DreamWorks Pictures and Paramount
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| | perfect intersection of entertainment,
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| Pictures in partnership with Hasbro's
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| | marketing and design."
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| forthcoming July 4th action-adventure
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| | But why feature GM vehicles in
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| release-Transformers (TM) .
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| | Transformers? Here's what Michael Bay,
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| Bumblebee is the Transformer character
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| | the film's Director has to say, "The
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| that changes from the classic Chevrolet
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| | first time I saw the new Camaro, while
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| Camaro and one of the main characters in
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| | touring the GM Design Center, I knew
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| the chronicle of aliens who takes the
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| | immediately that it would be a perfect
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| mechanical forms when they are on earth.
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| | Bumblebee. It's got beautiful lines and a
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| The Autobot Jazz converts from a Pontiac
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| | classic, timeless look. There were no
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| Solstice in a hardtop format while
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| | other cars that came even close. I have
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| Autobot Ratchet takes the form of a
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| | has a great working relationship with GM
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| Hummer H2 that looks like a modified
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| | for many years and am psyched to be
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| rescue vehicle. Ironhide transforms to a
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| | working with them on Transformers."
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| GMC TopKick medium duty truck. All of
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| | Gerry Rich, President of Worldwide
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| these characters are casts of the
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| | Marketing at Paramount Pictures further
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| live-action blockbuster "Transformers"
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| | added, "We are thrilled to be working
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| which are to be shown this summer
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| | with GM on this incredible and
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| specifically on July 4.
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| | action-packed film. Having integrated the
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| News about the roles that the GM vehicles
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| | cars as characters in the film is truly
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| play in the movie has been spreading
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| | an innovative concept that will make the
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| since the preview of new Camaro was seen
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| | movie into an important event to remember
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| in Paramount's newest "Transformers"
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| | as part of the celebration of the 4th of
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| trailer which started appearing in
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| | July."
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| theaters last Dec. 20, 2006. The movie
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| | The movie Transformers (TM) did not only
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| trailer of the "Transformers" in Yahoo
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| | showcased remarkable GM designs but also
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| has become one of the most-viewed
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| | displayed the unparalleled quality of GM
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| trailers and contains pictures of the GM
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| | vehicles starting from its auto parts
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| vehicles that are included in the movie
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| | components and accessories like its lines
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| such as the H2, Solstice and GMC TopKick
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| | of GM bumper covers up to its matchless
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| medium duty truck.
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| | road performance.
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