| When it comes to achieving success, Sneaky | | | | group has had to rely on nothing but their talent. |
| Sound System clearly knows a thing or two. | | | | That certainly appears to have been sufficient as |
| Comprised of three highly talented individuals, the | | | | it has driven them to the top of their category |
| electro dance group has taken honors at the | | | | not once but multiple times. The fact that they |
| ARIA awards and broken records all over the | | | | were almost immediately picked up by the |
| place. | | | | Scissor Sisters and Robbie Williams to support |
| Quite surprisingly, the group has managed to | | | | their acts on tour obviously did not hurt matters. |
| achieve this level of success without affiliation by | | | | More recently, Sneaky Sound System has also |
| a major recording label. Actually, the group has | | | | received attention from a number of other big |
| pretty much managed to achieve their success all | | | | names in pop as well. In addition to joining the |
| on their own. When no one was interested in | | | | previously mentioned artists, Sneaky Sound |
| releasing their album, they decided to set up their | | | | System has also lent support to Nick Cave and |
| own label and release it on their own. That proved | | | | they have even been drafted to create a song |
| to be an excellent decision as their self-titled | | | | for Kylie Minogue, which has been described in |
| debut album has since sold more than 100,000 | | | | glowing terms by music critics and hints at a level |
| units since it was released in August of 2006. The | | | | of talent that is steadily maturing. |
| album also produced three hit singles; "I Love It", | | | | While their debut album met with tremendous |
| "UFO" and "Picture." Each of the songs features | | | | success, it is their second album that fans have |
| the unique pop style which Sneaky Sound System | | | | been awaiting. The album has been titled 2 and is |
| has quickly become identified with producing. | | | | slated to contain not only a wealth of new |
| Along with the two ARIA awards, Sneaky Sound | | | | material but some of the best songs from their |
| System has also taken home two AIR Awards, | | | | hit debut album as well. The group has already |
| one for best independent artist and another for | | | | gained a tremendous amount of notoriety from |
| best performing independent single/EP. The latter | | | | overseas fans who were clearly in the mood for |
| was garnered for their Funky House Music tinged | | | | something different and have found it with the |
| hit single "UFO." The Australian Independent | | | | eclectic mix that Sneaky Sound System provides. |
| Record Labels Association, or AIR as it is | | | | If the group's second album is even half as |
| frequently known, was organized in order to | | | | successful as their debut album, and it is predicted |
| acknowledge local labels and acts that were not | | | | to be even more so, the group could find |
| previously affiliated with any major label. That is | | | | themselves facing international stardom before |
| certainly the case with Sneaky Sound System. | | | | long. |
| Without a big record label to back them, the | | | | |