| MLM is very attractive, however, because | | | | only a pretext for theactual core |
| it sells hope and appears to be outside | | | | business, which is enrolling investors |
| the mainstream of business as usual. MLM | | | | in pyramidorganizations that promise |
| is also frequentlycalled network | | | | exponential income growth. As in all |
| marketing, consumer direct marketing, or | | | | pyramid schemes, the incomes of those |
| sellerassisted marketing and other terms | | | | distributorsat the top and the profits |
| continue to surface. MLM is essentially | | | | to the sponsoring corporations comefrom |
| any business where payouts occur at two | | | | a continuous influx of new investors at |
| or more levels. MLM is all about nexus | | | | the bottom. Itstrue products are not |
| building and that is all a part of any | | | | long distance phone services, |
| business. | | | | vitamins,or skin creams, but the |
| Products | | | | investment propositions for |
| You market Products through | | | | distributorshipswhich are deceptively |
| pseudo"Mini-Franchises" that when | | | | portrayed with images of high income, |
| joined, contain the ability to | | | | lowtime requirements, small capital |
| distribute products to people. This is | | | | investments, and early success. |
| especially popular now with online | | | | Downline |
| ordering and Stores being created with a | | | | What you have done is create a Network |
| multitude of products. MLM | | | | of "Distribution Channels" for your |
| companiesusually conduct more rigorous | | | | Product( a downline) which you can |
| testing because public expectations of | | | | receive "Brokerage Royalties' or |
| MLM productsare unusually high, and are | | | | Overrides on that can be quite |
| usually subject to much broader | | | | substantial. The possibility is always |
| guarantees or warrantiesthan other | | | | held out that you may become rich if not |
| products. AdvertisingThe | | | | from your own efforts then from some |
| highest-leverageselling process, in | | | | unknown person ("the big fish") who |
| which consumers are pulled toward the | | | | might join your "downline. Short of |
| products/services and theirbenefits. | | | | termination, downlines can be taken away |
| Success | | | | arbitrarily. It's a two tier residual |
| Success is something that we all seek, | | | | affiliate program and it is obvious I |
| and want for our lives, families, and | | | | want to build a downline and another |
| future. Success is a focus to most in | | | | income stream with it. You'll see that |
| Network Marketing, who are seeking | | | | they offer something to their downlines |
| Wealth in MLM. Success is predicated | | | | much more than just "How to Make Money". |
| upon you making decisions and taking | | | | MLM is very attractive, however, because |
| action to lead toward success. | | | | it sells hope and appears to be outside |
| Income | | | | the mainstream of business as usual. MLM |
| "MLM industry claims of distributor | | | | is also frequentlycalled network |
| income potential, its | | | | marketing, consumer direct marketing, or |
| glorifieddescriptions of the "network'" | | | | sellerassisted marketing and other terms |
| business model, and itsprophecies of | | | | continue to surface. MLM is essentially |
| dominating product distribution have as | | | | any business where payouts occur at two |
| much validityin business as UFO | | | | or more levels. MLM is not replacing |
| sightings do in the realm of science. | | | | existing forms of marketing. |
| The retailing activity is, in reality, | | | | |