| MLM is very attractive, however, because it sells | | | | pretext for theactual core business, which is |
| hope and appears to be outside the mainstream | | | | enrolling investors in pyramidorganizations that |
| of business as usual. MLM is also frequentlycalled | | | | promise exponential income growth. As in all |
| network marketing, consumer direct marketing, | | | | pyramid schemes, the incomes of those |
| or sellerassisted marketing and other terms | | | | distributorsat the top and the profits to the |
| continue to surface. MLM is essentially any | | | | sponsoring corporations comefrom a continuous |
| business where payouts occur at two or more | | | | influx of new investors at the bottom. Itstrue |
| levels. MLM is all about nexus building and that is all | | | | products are not long distance phone services, |
| a part of any business. | | | | vitamins,or skin creams, but the investment |
| Products | | | | propositions for distributorshipswhich are |
| You market Products through | | | | deceptively portrayed with images of high income, |
| pseudo"Mini-Franchises" that when joined, contain | | | | lowtime requirements, small capital investments, |
| the ability to distribute products to people. This is | | | | and early success. |
| especially popular now with online ordering and | | | | Downline |
| Stores being created with a multitude of products. | | | | What you have done is create a Network of |
| MLM companiesusually conduct more rigorous | | | | "Distribution Channels" for your Product( a |
| testing because public expectations of MLM | | | | downline) which you can receive "Brokerage |
| productsare unusually high, and are usually subject | | | | Royalties' or Overrides on that can be quite |
| to much broader guarantees or warrantiesthan | | | | substantial. The possibility is always held out that |
| other products. AdvertisingThe | | | | you may become rich if not from your own |
| highest-leverageselling process, in which | | | | efforts then from some unknown person ("the |
| consumers are pulled toward the products | | | | big fish") who might join your "downline. Short of |
| services and theirbenefits. | | | | termination, downlines can be taken away |
| Success | | | | arbitrarily. It's a two tier residual affiliate program |
| Success is something that we all seek, and want | | | | and it is obvious I want to build a downline and |
| for our lives, families, and future. Success is a | | | | another income stream with it. You'll see that |
| focus to most in Network Marketing, who are | | | | they offer something to their downlines much |
| seeking Wealth in MLM. Success is predicated upon | | | | more than just "How to Make Money". |
| you making decisions and taking action to lead | | | | MLM is very attractive, however, because it sells |
| toward success. | | | | hope and appears to be outside the mainstream |
| Income | | | | of business as usual. MLM is also frequentlycalled |
| "MLM industry claims of distributor income | | | | network marketing, consumer direct marketing, |
| potential, its glorifieddescriptions of the "network'" | | | | or sellerassisted marketing and other terms |
| business model, and itsprophecies of dominating | | | | continue to surface. MLM is essentially any |
| product distribution have as much validityin | | | | business where payouts occur at two or more |
| business as UFO sightings do in the realm of | | | | levels. MLM is not replacing existing forms of |
| science. The retailing activity is, in reality, only a | | | | marketing. |