The truth about UFO sightings


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Most of Your Potential Customers Are Confused About What They Want

The beliefs of potential customers can beroad less traveled, you can have the family
deceiving. Here's an example of what I mean:experience  of  a  lifetime.
Many people mistake what their interests
truly are by framing the issue in the wrongThe only thing you will miss is the
way.magnificent aerial view of the Grand Canyon.
But you can make up for that oversight on
Given the choice between flying and drivingyour next cross-country flight to or from Los
from Las Vegas, Nevada, to El Paso, Texas,Angeles by flying during the daytime . . . or
few people would choose to drive except toyou can take one of the many tourist flights
save money. After all, a discounted one-wayfor this purpose from Las Vegas before you
air ticket is usually available for just astart  your  drive.
little over $100. The distance is more than
700 miles and would require over 10 hours ofWhenever we believe that we know exactly what
driving, which excludes time for rest andwe want, chances are that we are selecting a
refueling stops. For an individual, flyingroute through life that misses all the best
seems to have a clear advantage. At somechoices. Both as suppliers and users of
point, enough people in a family are involvedofferings, we owe it to ourselves and one
that  driving  starts  to have the cost edge.another to overcome our facile beliefs and
become aware of more choices and act on any
If you change your perspective, the questionbetter choices. We need to believe that
looks a lot different. Between Las Vegas andthere's a better way than the best way we
El Paso you can see some of the mostknow today. Otherwise, disbelief owns our
beautiful natural wonders and delightfuldestiny and will guide us down less rewarding
anthropological  sites  in  the  world.roads.
You can go to the Grand Canyon and the largeHere are questions to help you identify the
meteorite crater in Arizona to start. Frommajor sources of disbelief about your
there, you can take a side trip north to seeorganization and its offerings so you can
the gorgeous vistas of Monument Valley andamend  your  marketing  in  appropriate ways:
the  stunning  ruins  of  Mesa  Verde.
What does each current and potential customer
Swing east from there, and you can go throughand beneficiary believe are the major
Canyon de Chelly to see a sort ofbenefits  and  drawbacks  of  your offerings?
Southwestern Eden before heading south
towards the subterranean splendors ofWhere those beliefs are incorrect, what are
Carlsbad Caverns. On your way to Carlsbadthe  reasons  for  the  incorrect  beliefs?
stop for a UFO milk shake in Roswell, New
Mexico, and read the road signs that makeHow have your actions and communications fed
jokes about the Roswell incident. Fromthose incorrect  beliefs?
Carlsbad Caverns, it's just a short drive to
El  Paso.How can you make current and potential
beneficiaries and customers aware of the true
Naturally, such an amazing trip requires somebenefits  and  drawbacks?
advance planning, takes more time, and costs
more money than flying or driving through asHow can you make your actions and
fast as possible. But for those additionalcommunications more credible?
investments in time and money in taking the



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