| Sometimes search engines, especially Google puts | | | | What you may do (or what can happen) is that |
| your website temporary out of the index entirely, | | | | you find some books which you think are good |
| or you will see a big drop in rankings... they put | | | | but just not sure. So you set them aside, you |
| you on the last pages. | | | | place them "on hold" so you check them later. |
| This may happen while you are on page 4, 5, 6, | | | | So there are two ways you follow in your |
| 7, not while you are number 1. I mean while you | | | | research: |
| are optimizing your website (you are not yet | | | | 1: Some books you throw away, they are not |
| number 1)! | | | | good at all. |
| This thing they do occurs to websites when | | | | 2: Others you set aside because you are not sure |
| search engines are still evaluating them. They sort | | | | if they are good or not yet. |
| of put it "on hold" to see and then analyze it | | | | Now search engines sometimes treat your |
| carefully to determine if the site merits a boost in | | | | website like way number 2. They set it aside until |
| rankings. | | | | they are sure it is worth the top rankings. If they |
| So they have many things to analyze websites. | | | | use way number 1 on your website - means they |
| That's one of them. | | | | throw it away, not useful at all, then you need to |
| The time you spend out of index, or temporary | | | | improve your website. |
| on the last pages depends on several factors. Like | | | | Hopefully this example shows you (and you |
| the number of competitors you have. | | | | understand) that even though when you are |
| This may also be referred to the so called | | | | optimizing your website it may temporary |
| sandboxed theory. | | | | "vanish" from the index, it does not mean banned, |
| A quick example of this: | | | | or penalized all the time! |
| Say for example you have a library full of books. | | | | Keep doing seo techniques that work, keep |
| You are researching for the 10 best books about | | | | motivated, and do not make SEO a god or |
| ufology (a topic I like by the way). | | | | goddess of your life. |
| You have hundreds or thousands maybe of | | | | Do other things you love as well, after all seo is |
| books in your library. | | | | just one part of your business - a source of |
| You start sorting them, checking and analyzing | | | | generating traffic! It's probably not your entire |
| the contents, the chapters to start your research | | | | business! |
| for those top 10 books. | | | | |