| Ipod video was a surprising new device at its | | | | teasing and controversial ads (regarding their |
| appearance, due to the new and exiting quality | | | | authenticity) which appeared and circled on the |
| that it could offer: playing videos. Besides this, the | | | | Internet. By bringing a new and relevant feature |
| iPods have known, since their appearance on the | | | | to the device, such as the video feature, the |
| market, a constant evolution, which lead to the | | | | potential customers were surprised by the |
| fact that the public and the potential customers | | | | evolution of the product and so, the ads purpose |
| had more and more expectations regarding this | | | | was established. One of these ads represents the |
| product. With a new offer and design, the new | | | | iPod video in an unreal shape (meaning that the |
| product iPod video had a series of new ads, some | | | | authentic iPod has other optical features and |
| authentic and some suspicious, because of their | | | | another design). The ad was very short, as it |
| fake or less real aspect. | | | | lasted only 15 seconds. The video begins with |
| Due to the fact that the product was not yet in | | | | presenting some corners of the new device, |
| stores and people didnât expect such a | | | | which are revealed in a computerized manner. |
| product to appear, there were a number of | | | | |